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Top related persons:
Julian Reis - 2 Reis - 2 SuperOrdinary - 2 TikTok - 2 We've - 2 " Reis - 2 it's - 1 Olaplex - 1
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Shanghai Los Angeles China TikTok Douyin Indonesia
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Brands - 2 Business - 1 Shop - 1 Milk - 1 Bloomberg - 1 QVC - 1 Intelligence - 1 Bizrate - 1

Search resuls for: "Julian Reis"


2 mentions found


☆ Why an $800 million social-commerce startup is betting on live shopping in the US and what it learned by first building a business in China
  + stars: | 2024-01-12 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com   time to read: +6 min
Could live shopping finally have its moment in the US market? "The initiative really was born out of our experience in China," Reis said. In China, Douyin "took market share away from the large other platforms," Reis said. On TikTok, shopping is entertainmentThere's a reason live shopping is gaining ground on TikTok: it's captivating. "Live shopping is all about entertainment."
Persons: Julian Reis, Reis, SuperOrdinary, it's, Olaplex, Byrd, TikTok, hasn't, ByteDance, we'd, We've, " Reis, everyone's Organizations: Business, Shop, Milk, Bloomberg, Brands, QVC Locations: China, TikTok, Shanghai, Los Angeles, Douyin
☆ The CEO of $800 million startup SuperOrdinary explains why he's betting on live shopping and creators as it raises new funding to expand
  + stars: | 2023-10-13 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
SuperOrdinary wants to be the next unicorn out of the creator economy — and it's betting on live shopping and influencers to get there. Why SuperOrdinary is bullish on live shoppingWhile live shopping has had a lukewarm appeal in the US, SuperOrdinary sees itself as a potential breakthrough. "SuperOrdinary has been live shopping or livestreaming since the beginning of the company," Reis said. The key to cracking live shopping isn't just discounts, Reis added, but fine-tuning the experience for the American consumer. "We really think that the consumer here is slowly moving across to more entertainment-style shopping," Reis said.
Persons: SuperOrdinary, Julian Reis, Reis, Fanfix, " Reis, We've, TikTok, Addison, Sephora, MrBeast, Jen Atkin's, David Yi's skincare Organizations: Intelligence, Bizrate, Brands Locations: Shanghai, Los Angeles, Indonesia
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